The Brief:
“To support The Vita Groups sustainability report, by helping to create a greener and more sustainable exhibition stand. With the aim of increasing the use of renewable products and promoting wellbeing for the visitors and staff.”
The Vita Group attend Interzum in Germany every year and for the last two years have identified that their exhibition stand was a key focus for improvement. The stand was very professional looking but lacked any real visual impact. By using real plants on the stand Vita aimed not only to improve the aesthetic appeal of the stand but also to create a more uplifting environment for staff and visitors – while contributing positively to their sustainability goals.
🌿 Promote sustainability and circularity
Incorporate more sustainable, reusable, and circular products into the exhibition stand design.
🌿 Create visual impact
Deliver a striking and engaging visual presence to attract attention and enhance the overall aesthetic of the stand.
🌿 Enhance social impact
Support the wellbeing of employees and visitors by creating a more uplifting, nature-connected environment.
Guided by the unique conditions of the exhibition space – such as limited lighting and lack of irrigation – a bespoke planting scheme was developed to bring the living wall to life. To maximise visual impact, the design team skilfully integrated The Vita Group’s logo into the wall using carefully selected plant varieties, creating a striking and memorable feature.
The living wall system itself is constructed from UBQ, a sustainable material made from recycled household waste. Designed for flexibility, the system can be dismantled, stored, and reused for future exhibitions. All plants were sourced by Greeningup and delivered to the exhibition site in Germany, where our specialist planting team precisely positioned each specimen in line with the custom design.
🌿 Circular design
The living wall system is fully reusable, designed to be incorporated into exhibition stands for years to come. All plants were later repurposed in projects aimed at enhancing local biodiversity.
🌿 Striking visual impact
The wall added vibrant colour, natural texture, and structural interest to the stand, creating a more inviting and uplifting environment for both staff and visitors.
🌿 Supporting sustainability goals
The installation aligns with The Vita Group’s sustainability strategy, reinforcing their commitment to environmental responsibility and long-term impact.
Discover more about The Vita Group
We have been working with Greeningup now for over two years. Rick and the team are incredibly knowledgeable and always deliver the wow factor! Having real living walls on our exhibition stands are important to us. They visually set us apart from everyone else, drawing people to our stand, whilst sticking by our principles of working in more sustainable ways. We cannot recommend Greeningup enough, no problem is too big and they really make every installation easy.
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